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Photographed at the entrance of the VU University Medical Center Amsterdam by Twitter user @vankarine, this advert from Dutch supermarket chain Albert Heijn featuring Dutch Tony’s Chocolonely chocolate bars seems to be attempting to cash in on people’s covid-infused sleepless nights.

The sign says ‘These won’t make it to the holidays’, which is what is being said about covid patients in hospitals. It has caused some outrage, and rumour has it the signs are being pulled because they are in poor taste – shocker. I hope the person who thought this up has a few sleepless nights themselves, to be honest.

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